The Marketing Journalist

    With the advent of the next decade, the marketing world is looking out for exciting and innovative marketing strategies. The millennials and generation Z are eagerly waiting for what could be innovative and creative products that sets the benchmark for the next decade. Here is a look for the top 3 marketing strategies that are being adopted by most of the global companies, from salt to software to satisfy the needs of their tech savy consumers.                  Phigital Marketing   Phigital Marketing was recently coined marketing terminology. It is a blend of traditional display marketing method with digital marketing experience. The most recently Audi Display in London is a perfect example of Phigital Marketing. The showroom has integrated interactive touchscreens for the customers. These touchscreens are in combination with the physical display of Audi Vehicles to create the ultimate innovative and crea...