Top 3 Innovative Marketing Strategies to watch Out for

    With the advent of the next decade, the marketing world is looking out for exciting and innovative marketing strategies. The millennials and generation Z are eagerly waiting for what could be innovative and creative products that sets the benchmark for the next decade. Here is a look for the top 3 marketing strategies that are being adopted by most of the global companies, from salt to software to satisfy the needs of their tech savy consumers.

              Phigital Marketing 

Phigital Marketing was recently coined marketing terminology. It is a blend of traditional display marketing method with digital marketing experience.

The most recently Audi Display in London is a perfect example of Phigital Marketing. The showroom has integrated interactive touchscreens for the customers. These touchscreens are in combination with the physical display of Audi Vehicles to create the ultimate innovative and creative marketing experience for the consumers.

This type of marketing is targeted towards the millennials and Generation Z.

        Chatbots

 AI is playing an important role in today’s marketing world. Chatbots is one such innovation coming from the AI world. While shopping online, many of us have many unanswered queries. No proper answers to such queries leads us to abandon our online shopping and look out to various alternatives. Chatbots have answers to such queries. It is a 24/7 customer support that can typically predict customers’ questions before you even ask for it. It is the best possible user experience that one can look out for.

      Virtual Reality

In today’s world where you can virtually transport yourself anywhere in the world, it is only natural that the tech savvy customers like us is looking forward to take full advantage of this technology.

Virtual reality is nowadays used everywhere, from playing games to making purchases online. It is also being used in special events and activations. Its another AI gift for all the millennials and Gen Z customers.